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Alex Cooper

Hey, I'm Alex Cooper

AI automation obsessive. I spend my time inside Skool communities, testing AI tools, and going through online courses to figure out what actually works — not what looks good on a sales page.

The short version

I test AI tools, Skool communities, and online courses. I pay out of pocket, use them on real projects, and write up what I actually found — good and bad.

I've been inside over 40 paid Skool communities at this point. Most of them were not worth the monthly fee. A handful were genuinely good. This site exists to help you figure out which is which before you hand over your card.

What I actually use

My daily stack right now is Claude Code for automation work, Kling for AI video, and Arcads for ad creatives. I've tried most of the tools I review before writing a word about them — not a 10-minute demo, but actual use on real projects over several weeks.

I'm not a developer. I'm not an agency owner. I'm someone who builds things online and uses AI to do it faster. That's the lens every review is written through.

An honest failure

In early 2024 I joined a Skool community that had 3,000 members and a well-known founder. Paid $99/month. The classroom had 8 modules. I went through all of them in a weekend — they were thin, mostly concepts without implementation detail, and three of the "advanced" lessons were just rephrased versions of the intro material.

I cancelled after 6 weeks. I'd read three positive reviews before joining, none of which mentioned any of this. That's the specific thing I'm trying to fix with this site.

One opinion you might disagree with

Most AI tools don't compound. You use them, they save you some time, but they don't make you dramatically better at anything. The ones that do — Claude Code, Kling, a few others — are rare. The rest are subscriptions that feel productive without actually being productive. I've cut my tool stack from 14 monthly subscriptions down to 6, and my output went up, not down.

How reviews work here

Every review I publish has a numeric rating, a quick verdict at the top, specific pros and cons from real use, a "who should skip this" section, and full pricing math — not just the headline number. If a tool raised its price or changed its features after I published, I update the review and note when it was last checked.

I have affiliate relationships with some of the tools I review. Those relationships don't change the rating. A bad tool is a bad tool regardless of what it pays.

Get in touch

Found an error in one of my reviews? Want to suggest something I should test? Reach out here — I read everything.