AI Secrets Challenge Cost 2026

Disclosure: This post contains affiliate links. If you register through them we may earn a commission at no extra cost to you.

The short version: the AI Secrets Challenge is free. You can attend all five live days with Russell Brunson and Todd Dickerson without entering a credit card. The cost question only gets interesting once you look at the optional upgrades — the VIP pass, the MarketingSecrets.AI trial behind it, and two small add-ons. That’s where most people get confused about what they’re actually paying for.

Here’s the complete price breakdown for 2026, including the one number that catches people off guard after the challenge ends.

Last updated: July 2026

Reserve Your Free Seat →

TL;DR: Attending the AI Secrets Challenge live costs $0 — no credit card required for the free tier (the next cohort runs July 6–10, 2026). The VIP Backstage Pass is also free, but it’s unlocked through a 14-day MarketingSecrets.AI trial that becomes $97/month if you don’t cancel. Two optional one-time add-ons (Selling Online and Scaling Online) run $67 each, or $97 for both. Nothing is required beyond the free registration.

How Much Does the AI Secrets Challenge Cost?

The AI Secrets Challenge costs nothing to attend live. Registration is free, no credit card is required, and you get all five 90-minute sessions with Russell Brunson and Todd Dickerson. The only paid pieces are optional: a $97/month software trial (free for 14 days) and two $67 add-ons you can skip entirely.

So when someone asks “what’s the catch,” the honest answer is that there isn’t one on the free tier. The catch — if you want to call it that — is that the upgrades are sold hard during the event, and one of them quietly converts to a monthly subscription. Knowing the numbers up front means you never get surprised.

AI Secrets Challenge Pricing Breakdown (Every Tier)

Every option in the funnel, from the free seat to the full upgrade stack:

The free registration is the whole event. You are not getting a watered-down preview — you get every live session. The rest of the table is optional, and you can attend start to finish without touching any of it.

Is the AI Secrets Challenge Really Free?

Yes — the live challenge is genuinely free, with no credit card required to claim your seat. ClickFunnels runs it as a top-of-funnel event, so the five live days cost you nothing and exist to sell you on the paid software and add-ons afterward. That’s the business model, and it’s a fair trade for 7.5 hours of live training.

The word “free” does the heavy lifting in two places, though, so be precise about them:

• Free registration = the five live sessions. Truly $0.
• Free VIP = free for 14 days, because it runs through a MarketingSecrets.AI trial that bills $97/month afterward.

If you only want the training, register free and ignore every upgrade. If you want replays and Q&A, the VIP route is free as long as you cancel the trial in time. Both are legitimate paths — you just need to know which “free” you’re clicking.

What Is the VIP Pass and What Does It Cost?

The VIP Backstage Pass costs $0 upfront but is unlocked by starting a 14-day free trial of MarketingSecrets.AI, which converts to $97/month once the trial ends. VIP adds encore replays, daily live Q&A with Russell, a dedicated Zoom room, and the Backstage Pass community on top of the free sessions.

In plain terms: the VIP pass and the software trial are the same transaction. You’re not paying for “VIP” — you’re starting a software trial, and VIP perks come bundled with it. If replays matter to you (say you can’t make all five 11 AM PT sessions live), claiming VIP is the move. Just set a reminder to cancel before day 14 if the platform isn’t for you. Cancellation is a single email to support@marketingsecrets.com.

For a deeper look at whether that platform earns its keep after the trial, see my MarketingSecrets.AI review.

What Does MarketingSecrets.AI Cost After the Trial?

MarketingSecrets.AI costs $97/month after the 14-day free trial. It’s an AI aggregator that routes your prompts to ChatGPT, Claude, Perplexity, and other engines through one interface with shared memory, plus funnel, product, and micro-software tools built on top.

Whether $97/month is reasonable depends entirely on your current stack. If you already pay for ChatGPT Plus ($20), Claude Pro ($20), and Perplexity Pro ($20), you’re at $60/month for three disconnected tools with no shared context. At $97/month, MarketingSecrets.AI is a $37 premium for unifying them — fine if you genuinely use all three daily, overpriced if you dabble with one. The trial exists precisely so you can test that math before a dollar moves.

What Are the Optional Add-Ons?

The two optional add-ons cost $67 each as one-time purchases, or $97 for both. Selling Online teaches Russell’s one-to-many persuasion system; Scaling Online covers his funnel ecosystem and scaling blueprint. Neither is required to get full value from the five challenge days.

These are order-bump style offers presented during checkout. They’re cheap relative to a typical course, and the frameworks are the same ones ClickFunnels built its growth on — but they are extras, not the main event. If you’re brand new, skip them, do the free challenge first, and decide later whether you want the deeper material. If you already know you want Russell’s persuasion playbook, the $97-for-both bundle is the better value than buying one.

How to Attend the AI Secrets Challenge for $0

To attend completely free: register with just your name and email, show up live to the five sessions, and decline every upgrade. That’s it — no card, no trial, no add-ons, no charge.

If you want replays too and still pay nothing, take the VIP/trial route and cancel MarketingSecrets.AI before the 14 days are up. Here’s the zero-cost path step by step:

1. Register free at the official page — name and email only.
2. Attend the live sessions at 11 AM PT (90 minutes each).
3. If you want replays, claim VIP and start the 14-day trial.
4. Email support@marketingsecrets.com to cancel before day 14.
5. Keep your notes, frameworks, and anything you built — those are yours.

Do that and your total spend is exactly nothing, even with replays.

Is It Worth Paying For?

The free tier is a clear yes — you risk nothing. The paid pieces are worth it only in specific cases: VIP if you need replays, MarketingSecrets.AI if you’ll consolidate three or more AI subscriptions, and the add-ons if you specifically want Russell’s persuasion frameworks. I break the full value question down in is the AI Secrets Challenge worth it, and I cover the trust question in AI Secrets Challenge: legit or scam.

For most solo operators, affiliates, and founders, the right play is simple: take the free training, test VIP if replays help, and only keep the software if it genuinely replaces tools you already pay for.

Reserve Your Free Seat →

Related Reading

• AI Secrets Challenge Review 2026 — the full day-by-day breakdown of all five sessions
• Is the AI Secrets Challenge Worth It? — who should attend and who should skip it
• AI Secrets Challenge: Legit or Scam? — the trust question answered honestly
• MarketingSecrets.AI Review — is the $97/month platform worth it after the trial?
• Russell Brunson’s Billion Dollar Breakthrough — the software-plus-secrets framework from Day 2
• ClickFunnels Review 2026 — the platform behind the challenge

FAQ

How much does the AI Secrets Challenge cost?

The live challenge is free — $0, no credit card required for the five sessions. Optional extras include the VIP pass (free via a 14-day trial that becomes $97/month) and two $67 add-ons. You can attend the entire event without paying anything.

Is there a hidden cost to the AI Secrets Challenge?

No hidden cost, but one thing to watch: the VIP pass runs through a MarketingSecrets.AI trial that converts to $97/month after 14 days. It’s disclosed at signup, not hidden — but if you forget to cancel, you’ll be billed. Set a reminder.

Does the AI Secrets Challenge require a credit card?

No. Free registration needs only your name and email. A card is required only if you start the VIP/MarketingSecrets.AI trial or buy an optional add-on.

What does MarketingSecrets.AI cost after the free trial?

$97/month. The 14-day trial is free, and you can cancel anytime before it ends by emailing support@marketingsecrets.com to avoid the charge.

How much are the AI Secrets Challenge add-ons?

The Selling Online and Scaling Online add-ons are $67 each as one-time purchases, or $97 for both. Neither is required to attend or get value from the challenge.