AI Secrets Challenge Review 2026

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Most AI trainings in 2026 fall into one of two categories. Either they teach theory from someone who’s never run a real operation, or they sell you a $2,000 course with no live access to the instructor.

The AI Secrets Challenge is neither. Russell Brunson and Todd Dickerson are doing five live days teaching the exact AI systems they’ve built inside ClickFunnels — a company that has processed over $12 billion in client transactions. And it’s completely free to attend.

Here’s the full breakdown — what’s inside each day, what the VIP upgrade actually gets you, and who should register before spots fill.

Last updated: April 2026

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TL;DR: The AI Secrets Challenge is a free 5-day live virtual event (April 27–May 1, 2026) hosted by Russell Brunson and Todd Dickerson, co-founders of ClickFunnels, which has helped process over $12 billion in client sales (ClickFunnels, 2026). You build five real AI systems across five sessions — no credit card required for the free tier. VIP adds replays and daily Q&A via a free MarketingSecrets.AI trial ($97/month after 14 days).

What Is the AI Secrets Challenge?

The AI Secrets Challenge is a free 5-day live virtual event running April 27–May 1, 2026 at 11:00 AM PT (90 minutes per day). Russell Brunson and Todd Dickerson, co-founders of ClickFunnels, host it. ClickFunnels has helped its users process over $12 billion in client transactions (ClickFunnels, 2026). This isn’t a theoretical AI seminar — it’s practitioners teaching what they’ve actually deployed.

The premise is specific. Over the past two years, Todd Dickerson rebuilt ClickFunnels’ internal operations division by division — replacing entire teams with AI systems. The challenge is five live sessions where Russell and Todd show attendees how to do the same thing in their own businesses.

The target audience covers four groups:

• Employees who want to become the most valuable person in their department
• Founders building lean companies without bloated payroll
• Business owners trying to cut overhead without cutting output
• Anyone who’s watched the AI wave and felt they’re falling behind

Who Are Russell Brunson and Todd Dickerson?

Russell Brunson co-founded ClickFunnels in 2014 with zero outside funding. He’s the author of DotCom Secrets, Expert Secrets, and Traffic Secrets — three of the most widely read online business books of the past decade, with millions of copies sold (Russell Brunson, 2026). His newsletter, Marketing Secrets, has over one million subscribers.

Todd Dickerson is the technical architect behind ClickFunnels. He built the platform from scratch and has been the CTO for over a decade. For the past two years, he’s been systematically replacing ClickFunnels’ internal departments with AI infrastructure — not as an experiment, but as the actual operating model of the company.

Both instructors are teaching from live production systems. The Day 1 Chief of Staff methodology, for instance, isn’t a concept Todd read about — it’s the same agent architecture he runs to manage ClickFunnels’ operations daily. That makes the quality of instruction materially different from most AI training available today.

These are not AI influencers. They’re operators who built a real company, ran it for a decade, and rebuilt it with AI. The credibility gap between this and other AI challenges on the market is significant.

What Does the AI Secrets Challenge Cost?

The free tier costs nothing. No credit card, no upsell required. You get all five live sessions — 90 minutes per day across five days, for a total of 7.5 hours of live instruction from two of the most credentialed operators in the online business space.

Here’s the full pricing breakdown:

Option	Cost	What You Get
Free Registration	$0	5 live sessions (April 27–May 1)
VIP Backstage Pass	$0 + 14-day trial	Replays + Q&A + community access
MarketingSecrets.AI	$97/month after trial	Full platform access
Selling Online add-on	$67 one-time	Russell’s one-to-many persuasion system
Scaling Online add-on	$67 one-time	Funnel ecosystem + scaling blueprint
Both add-ons	$97 one-time	Full add-on package + mystery gift

The VIP pass is the only item worth thinking about. It’s free for 14 days — the trial starts April 27 and first billing is May 11. If you cancel by May 10 via email to support@marketingsecrets.com, you pay nothing.

The add-ons (Selling Online and Scaling Online) are optional and one-time charges. Neither is required to get full value from the challenge itself.

What Do You Actually Build Across 5 Days?

Most AI trainings teach concepts. This one runs as a build-along. That distinction matters more than it sounds. By the end of Day 5, attendees who complete the in-session configurations have five working systems installed — not just notes from a lecture. Here’s what each day produces.

Day 1: Your AI Chief of Staff

Day 1 is the foundational session. You build an AI Chief of Staff — an agent trained to understand how you make decisions, filter what deserves your attention, and handle operational tasks you currently do manually.

The goal isn’t to automate one task. It’s to install a decision layer that runs your operation when you’re not in it. For any solo operator or small-team founder, this session alone justifies attending.

Day 2: Your AI Marketing Department

Day 2 builds four AI marketing agents: traffic, sales, conversions, and revenue. Each agent is connected to your Chief of Staff and to each other. No coding required — the entire setup happens inside the MarketingSecrets.AI interface during the session.

For affiliate marketers and anyone running online offers, Day 2 is the most immediately actionable day of the week. The agents are configured to your specific offer and audience during the session, not preset templates you adjust later.

Day 3: The Hidden Monetization Angle

Day 3 is the most differentiated session in the challenge. Most AI training stops at personal productivity. This session reframes the systems you’ve been building as a service offering — specifically, selling AI infrastructure to other companies.

The framing isn’t “become an AI consultant.” It’s a specific business model for generating revenue from the same skills and systems you’ve already built. Russell and Todd are deliberately keeping the exact mechanism tight-lipped in promotional materials, which is unusual — it suggests the methodology is genuinely proprietary rather than a repackaged generic pitch.

Day 4: The AI Creative Engine

Day 4 builds a creative production system — ads, short-form content, images, and copy generated continuously. The claim is output equivalent to 8-10 full-time creatives.

For anyone running paid traffic or producing content at scale, this session maps directly to real cost reduction. The system runs alongside your Chief of Staff and marketing agents, feeding into the infrastructure you’ve built on Days 1 and 2.

Day 5: Build Your First Software Product

Day 5 is the culminating session. Using no code and plain English, you build a working software product — specifically a micro-software tool that can function as a lead magnet, a client bonus, or a standalone product.

By the end of Day 5, if you’ve attended and done the work across all five sessions, you have five installed systems. That’s the promise — and it’s a specific, verifiable one. Either you built them or you didn’t.

Free vs VIP: What’s Actually Different?

Feature	Free	VIP
Live sessions (5 days)	Yes	Yes
Encore replay access	No	Yes
Daily VIP Q&A with Russell	No	Yes
Dedicated VIP Zoom room	No	Yes
Marketing Secrets Backstage Pass community	No	Yes
MarketingSecrets.AI 14-day trial	No	Yes (free)
Cost	Free	Free (trial required)

The free tier is genuinely complete. You get all five live sessions and nothing is withheld to pressure an upgrade.

The VIP tier matters if replays are important to you. If you miss a live session or want to rewatch a build-along step, replays are VIP-only. Daily Q&A access with Russell for five consecutive days is also a real offer — not a pre-recorded FAQ.

The MarketingSecrets.AI trial is the mechanism behind the VIP upgrade. It’s free for 14 days starting April 27. First billing is May 11, 2026 at $97/month. Cancel by emailing support@marketingsecrets.com before that date if you don’t want the charge.

What Is MarketingSecrets.AI?

MarketingSecrets.AI is the new integrated platform ClickFunnels built alongside this challenge. It’s an AI aggregator — a single interface routing your queries to ChatGPT, Claude, Perplexity, and other AI engines, with shared memory across all of them.

The problem it’s solving: most operators pay for four or five separate AI subscriptions. Research lives in one tab. Writing in another. Image generation in a third. Nothing carries context between sessions. MarketingSecrets.AI puts all of it in one interface where your context persists.

Features positioned for launch include:

• Managing online products and courses
• Building and running sales funnels
• Creating micro-software (the Day 5 methodology)
• Running ads and full marketing operations
• Funnel Oracle AI guide — points you to the right training for your specific situation

Standard price is $97/month. Through the VIP pass, you get a 14-day free trial starting April 27. Cancel before May 11 if you don’t want the recurring charge.

The math depends on how many AI subscriptions you currently stack. If you’re paying ChatGPT Plus ($20/mo), Claude Pro ($20/mo), and Perplexity Pro ($20/mo), that’s already $60/month for three tools with no shared memory. MarketingSecrets.AI at $97/month is a $37 premium for a unified interface — a reasonable trade if you actually use all three tools regularly. If you only use ChatGPT occasionally, the math doesn’t hold.

What You Walk Away With After 5 Days

Attendees who complete all five sessions and do the in-session work leave with five installed systems: an AI Chief of Staff, four marketing agents, a creative production engine, a documented AI monetization model, and a working no-code software product.

The key phrase is “do the work.” This is a build-along, not a passive lecture series. Missing sessions or skipping the in-session configuration means the systems don’t get built. The value is entirely in the execution during each 90-minute window.

Here’s what each deliverable looks like in practice:

AI Chief of Staff: A trained agent configured to your specific business context — not a generic ChatGPT prompt, but a structured agent that knows your decision-making framework, your priorities, and your recurring operational tasks.

Four marketing agents: Traffic, sales, conversions, and revenue agents connected to your Chief of Staff. Configured to your offer and audience during Day 2, ready to run after the session ends.

Monetization model: A documented business model for selling AI infrastructure to other companies — the Day 3 content that distinguishes this challenge from personal productivity training.

Creative engine: A production system generating ads, content, and copy continuously. Connected to the agents built on Days 1 and 2.

Micro-software product: A working software tool built in plain English. Can function as a lead magnet, client deliverable, or standalone product. No code written.

Pros and Cons

Pros:

• 100% free to attend live — no credit card required for the basic tier
• Russell Brunson and Todd Dickerson teaching live, not pre-recorded content from 2022
• Five build-along sessions — you leave with real systems, not a list of concepts
• Day 3 monetization angle is genuinely differentiated from anything in the market
• VIP costs nothing upfront — 14-day trial is fully free if you cancel in time
• Credibility: two founders who built a billion-dollar company on the content they’re teaching

Cons:

• Live-only format means missed sessions require the VIP pass for replay access
• MarketingSecrets.AI converts to $97/month — cancellation is on you to remember
• Fast-paced build-along delivery — beginners may need to rewatch sections
• No standalone refund policy since the challenge is free (though the software trial has a cancel option)

Is the AI Secrets Challenge Worth It?

Yes — with one honest caveat.

The free tier is a no-brainer. Five days, 90 minutes per day, with two of the most credentialed operators in the online business space teaching what they’re actually running. You lose nothing by attending.

The value depends entirely on showing up. If you register and miss the sessions, you’ll get nothing. If you attend and do the work, you’ll have five operational AI systems by May 1. That’s the deal.

On the VIP pass: it’s worth claiming if there’s any chance you’ll miss a live session or want to rewatch a build-along step. The 14-day trial is genuinely free — just set a calendar reminder for May 10 to cancel if the $97/month doesn’t make sense for you.

The optional upsells (Selling Online and Scaling Online at $67 each) are priced reasonably if you want the underlying frameworks beyond the five challenge days. Neither is required to get full value from the challenge itself.

Reserve Your Free Seat →

Related Reading

• Make More Offers Challenge Review — Myron Golden’s 5-day offer-building challenge
• Russell Brunson’s Selling Online Challenge Review — the persuasion framework behind ClickFunnels’ growth
• MarketingSecrets.AI Review — is the $97/month AI aggregator worth it after the trial?
• ClickFunnels Review 2026 — is the platform still worth it in 2026?
• Best AI Tools for Affiliate Marketing — tools that pair well with AI operational systems

FAQ

Is the AI Secrets Challenge really free?

Yes. All five live sessions (April 27–May 1, 2026) cost nothing. No credit card required for the basic free tier. The VIP upgrade is free for 14 days through a MarketingSecrets.AI trial — that converts to $97/month on May 11 if you don’t cancel.

Who are Russell Brunson and Todd Dickerson?

Co-founders of ClickFunnels, which they built from zero to over a billion dollars in client transactions with no outside investors (ClickFunnels, 2026). Russell is the author of DotCom Secrets, Expert Secrets, and Traffic Secrets. Todd is ClickFunnels’ CTO and the technical architect behind the platform since 2014.

What do you actually build during the 5 days?

Five systems: an AI Chief of Staff (Day 1), four marketing agents for traffic/sales/conversions/revenue (Day 2), a business model for selling AI services to other companies (Day 3), a creative production engine for ads and content (Day 4), and a working no-code software product (Day 5). All built live during the sessions.

What is MarketingSecrets.AI and how does the VIP trial work?

MarketingSecrets.AI is an AI aggregator platform that routes your queries to ChatGPT, Claude, Perplexity, and other tools through one interface with shared memory. Standard price is $97/month. VIP attendees at the AI Secrets Challenge get a 14-day free trial starting April 27. First billing is May 11 — cancel before then by emailing support@marketingsecrets.com to pay nothing.

Do you need coding skills to attend?

No. The entire challenge is designed for non-technical operators. Day 5 (building software) uses plain English inside MarketingSecrets.AI — no coding required at any point.

What happens if you miss a live session?

You lose access to that session’s content unless you have the VIP pass, which includes encore replays. The free tier is live-only. Set calendar reminders for 11AM PT each day if you register free.