Offer Secrets Book: Russell Brunson's 4th Secrets Book, Due 2027
- Expected in 2027
- 4th Secrets book
- No preorder yet
Offer Secrets is Russell Brunson's next book, expected in 2027. The top-ranking 'official' site isn't his, and early notes cost $2,997.
Offer Secrets is Russell Brunson’s next book and the fourth in his Secrets series, after DotCom Secrets, Expert Secrets and Traffic Secrets. It isn’t out yet and has no preorder page. Russell said in mid-2026 it was about a year away, which points to 2027. Its central idea, per the descriptions so far, is creating a “new opportunity” rather than a better version of an existing offer.
Last updated: November 2026
Offer Secrets at a glance
| What’s known (November 4, 2026) | |
|---|---|
| Author | Russell Brunson, co-founder of ClickFunnels |
| Series | Fourth Secrets book |
| Topic | Offer creation, built on the “new opportunity” idea |
| Release | Expected 2027, no confirmed date |
| Preorder | None yet |
| Early material | Offer Secrets notes in MarketingSecrets.AI Platinum; an Offer Secrets course in the Funnel Builder Certification |
Partner offer, free to register. Live Nov 12, 2026, 9 AM PT, no replay. Read our 12 Month Millionaire review.
When does Offer Secrets come out?
Offer Secrets has no official release date. Markinblog reports that Russell Brunson announced the book during the AI Secrets Challenge in mid-2026 and said it was planned for about a year later. That places it in the second half of 2027 if the schedule holds. Russell’s own site still lists only the three published Secrets books.
The site ranking first for “offer secrets book,” offersecret.com, shows “Launching 2027” and an insider-list signup. Read its footer before you trust it: “Independent Offer Secrets insider list. Not affiliated with Russell Brunson.”
That page also shows a cover with “Foreword by Myron Golden” and the subtitle “The Underground Playbook to Making Irresistible Offers.” Since the site isn’t Russell’s, treat that cover as a mockup until ClickFunnels or Russell publishes one.
What is Offer Secrets about?
Offer Secrets is a book about creating offers people notice and want to buy. Its core concept, in the descriptions so far, is the “new opportunity”: instead of pitching a better version of what already exists, you give buyers a different way to get the result they want. The idea isn’t new to Russell’s work. It appears as a chapter-level concept in Expert Secrets.
What we don’t know yet:
- The table of contents
- How much it overlaps with Expert Secrets’ “new opportunity” chapter
- Whether it launches as a free-plus-shipping offer like the others
- The final cover and subtitle
How Offer Secrets fits the Secrets series
Russell Brunson’s Secrets books each cover one stage of selling online. Offer Secrets is expected to cover the stage before all of them: the offer itself.
| Book | Focus | Copies sold (per russellbrunson.com) |
|---|---|---|
| DotCom Secrets | Sales funnels and value ladders | 250,000+ |
| Expert Secrets | Turning expertise into a message and a movement | 225,000+ |
| Traffic Secrets | Getting your dream customers into your funnels | 150,000+ |
| Offer Secrets | Making an offer people want (expected) | Not released |
The previous books launched with a free-plus-shipping offer: you pay postage, and the funnel sells you training afterwards. Traffic Secrets still runs that way today.
Can you read Offer Secrets material now?
You can read early Offer Secrets material now, but only inside two expensive bundles. Neither sells the content on its own.
| Where | Price | What’s included |
|---|---|---|
| MarketingSecrets.AI Platinum | $2,997 (per Markinblog) | Offer Secrets notes inside “The Lost Secrets” bonus |
| Funnel Builder Coaching & Certification | $5,500 | An “Offer Secrets Course,” per ClickFunnels’ help doc |
Neither is worth buying for the Offer Secrets material alone. If you’re already considering MarketingSecrets.AI, it has a 14-day free trial you can use to see the platform first. The certification is a ClickFunnels agency program, and my Funnel Builder Certification review covers whether it’s worth $5,500.
What to read while you wait
Three books cover most of what Offer Secrets is expected to teach:
- Expert Secrets by Russell Brunson. Its “new opportunity” chapter is the seed of this book.
- DotCom Secrets by Russell Brunson. The value ladder shows where an offer sits in a funnel.
- $100M Offers by Alex Hormozi. The current standard text on building an offer people feel stupid saying no to.
If you’d rather learn by doing, the One Comma Club Challenge walked beginners through building a first offer and funnel with AI. The live run ended October 30, 2026, and the review covers what it included.
Offer Secrets FAQ
Is Offer Secrets out yet?
No. Offer Secrets has not been released as of November 4, 2026, and there’s no preorder. Russell Brunson said in mid-2026 that it was about a year away, which points to the second half of 2027.
Who is writing Offer Secrets?
Russell Brunson, the co-founder of ClickFunnels, is writing Offer Secrets. It will be the fourth book in his Secrets series, after DotCom Secrets, Expert Secrets and Traffic Secrets.
Is offersecret.com the official Offer Secrets site?
No. The footer of offersecret.com says it’s an “Independent Offer Secrets insider list” and “Not affiliated with Russell Brunson.” Official news should come from Russell Brunson’s or ClickFunnels’ own channels.
Will Offer Secrets be free plus shipping?
Nobody knows yet. Russell’s earlier books launched as free-plus-shipping offers, and Traffic Secrets is still sold that way, so it’s likely, but nothing has been announced.
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When is Offer Secrets coming out?
Asked on Google results for "offer secrets book"
No date yet. Russell said during the AI Secrets Challenge that it was about a year away, which points to the second half of 2027. The insider site that ranks first says "Launching 2027" but isn't run by Russell, so treat it as a guess.
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