7 Best Sales Funnel Builders in 2026, From Free to $97

The best sales funnel builder for most people in 2026 is ClickFunnels if you’re selling products with upsells, and Systeme.io if you want to start free. GoHighLevel suits agencies, and Perspective suits mobile lead funnels. All seven builders on this list use drag-and-drop editors, so none of them need code. Prices range from free to $497 a month, and I re-checked them on the vendors’ own pricing pages on November 3, 2026. Simvoly’s, Perspective’s and ThriveCart’s prices didn’t load in that check, so theirs come from my October 20, October 28 and October 31 checks.

Last updated: November 2026

The 7 best sales funnel builders at a glance

My pick for most sellers is ClickFunnels, because it’s the one built around checkouts, order bumps and upsells. If you want the cheapest real start, Systeme.io’s free plan includes 3 funnels.

Rank	Builder	Best for	Entry price	Free option
1	ClickFunnels	Selling products with upsells	$97/mo	Free trial; $99 for 3 months of Scale
2	Systeme.io	Starting free, all-in-one	$0	Free plan
3	GoHighLevel	Agencies with client accounts	$97/mo	14-day trial
4	Perspective	Mobile lead and booking funnels	$59/mo	14-day trial
5	Kartra	Courses plus email in one	$59/mo	14-day trial
6	Simvoly	Funnels plus a website or store	$29/mo yearly	14-day trial
7	ThriveCart	Checkout without monthly fees	$495 lifetime	30-day trial

How I ranked these funnel builders

A sales funnel builder is software that strings pages together into a buying path: opt-in, sales page, checkout, upsell, thank-you page. Each tool here is ranked on four things you can check yourself:

1. The cheapest plan that includes real funnels. Some entry plans have no funnels at all.
2. Funnel and contact limits on that plan.
3. Fees on your sales. One builder here takes a cut on its entry plan.
4. What’s bundled, such as email, courses, a CRM or checkout.

I’ve built the comparison from each vendor’s live pricing page plus hands-on reviews already on this site. Where I haven’t used a tool, I say so and lean on its published terms.

What each entry plan really includes

This is the table most “best funnel builder” lists skip: what you get on the cheapest plan before you upgrade.

Builder	Cheapest plan with funnels	Funnels	Contacts	Fee on sales
ClickFunnels	Launch, $97/mo ($81 yearly)	Unlimited (marked limited time)	10,000	None
Systeme.io	Free, $0	3	2,000	None
GoHighLevel	Starter, $97/mo	Unlimited	Unlimited	None listed
Perspective	Base, $59/mo ($47 yearly)	2 live	100 leads, then €0.25 each	None listed
Kartra	Essentials, $59/mo ($52 yearly)	Limited to 5 pages	500	5%
Simvoly	Second tier, $29/mo yearly ($36 monthly)	5	100 subscribers	None listed
ThriveCart	Standard, $495 lifetime or $444/yr	Unlimited products and funnels	Not capped	None

Kartra’s Essentials plan takes 5% of your sales, so on $2,000 a month of revenue it costs $159, not $59. And Simvoly’s cheapest $12 plan has no funnels at all.

1. ClickFunnels: best for selling products with upsells

ClickFunnels is a sales funnel builder from Russell Brunson’s company, built around checkouts, order bumps and one-click upsells. Its plans run from $97 a month (Launch) to $5,997 a year (Dominate), and every plan includes the funnel builder, email and courses. It’s the tool I rank first for anyone selling a product.

Why it’s #1: checkouts, order bumps and upsells are the core of the product, and every plan includes email and courses.

Watch out for: email sends are metered on every plan, and Launch includes only 1 workspace. My ClickFunnels pricing guide shows the real monthly bills.

Cheapest way in: new accounts can get 3 months of Scale for $99. Every live offer is in my ClickFunnels discount guide, and the full verdict is in my ClickFunnels review.

2. Systeme.io: best free funnel builder

Systeme.io is an all-in-one platform with funnels, email, courses, a blog and affiliate management. Its free plan includes 3 sales funnels, 2,000 contacts, 1 course and unlimited email sends with no credit card. Paid plans cost $17, $47 and $97 a month.

Why it’s here: no other tool gives you working funnels, email and a course for $0.

Watch out for: the free plan allows a single automation rule. Its page design options are simpler than ClickFunnels’.

My Systeme.io review covers where the free plan runs out. If you connect your own domain, my Systeme.io domain and email setup guide walks through the six DNS records.

3. GoHighLevel: best for agencies

GoHighLevel is an agency platform that combines a funnel builder, CRM, booking, email, SMS and client sub-accounts. Plans cost $97 a month (Starter, 3 sub-accounts), $297 (Unlimited, unlimited sub-accounts) and $497 (Agency Pro, now labelled Founder on the pricing card, with SaaS mode), each with a 14-day trial.

Why it’s here: it’s built for running many client accounts from one login, with SaaS mode on Agency Pro.

Watch out for: it’s a lot of software if you only need one funnel, and phone and email usage are billed on top. My GoHighLevel review goes deeper. If you’re on ClickFunnels already, compare it with the ClickFunnels agency account.

4. Perspective: best for mobile lead funnels

Perspective is a mobile-first funnel builder that makes short, tap-through funnels for lead capture, applications and bookings. Base costs $59 a month ($47 yearly) for 2 live funnels, and Grow costs $184 for 10.

Why it’s here: if your traffic comes from Instagram, TikTok or Meta ads on phones, its one-question-per-screen funnels are built for that.

Watch out for: only 100 leads are included on Base, and each extra lead costs €0.25. Design control is limited. My Perspective Funnels review has the lead-overage math.

5. Kartra: best for courses plus email in one

Kartra is an all-in-one marketing platform with funnels, email and SMS, memberships, video hosting and a helpdesk. Plans start at $59 a month (Essentials) and go to $119 (Starter), $229 (Growth) and $549, with lower yearly prices.

Why it’s here: memberships, video and email sit in one account, which suits course sellers.

Watch out for: Essentials is tight, with 500 contacts, 5 pages, 1 product and a 5% transaction fee. Starter at $119 removes the fee and unlocks unlimited pages and products, so that’s the realistic entry price.

6. Simvoly: best for funnels plus a website or store

Simvoly is a website, store and funnel builder with a CRM, quizzes and a community feature. Its plans cost $12, $29, $39 and $79 a month billed yearly ($18 to $97 monthly), with a 14-day free trial.

Why it’s here: it’s the cheapest way to run a proper website and funnels on one bill, and it has white-label plans for agencies.

Watch out for: the $12 plan includes no funnels. The $29 plan includes 5 funnels and only 100 email subscribers, so plan for an email add-on.

7. ThriveCart: best for checkouts without monthly fees

ThriveCart is a checkout and cart platform with funnels, upsells and course hosting through ThriveCart Academy. Standard costs $47 a month, $444 a year, or $495 once for a lifetime licence. Every subscription has a 30-day free trial.

Why it’s here: it’s the only builder on this list you can own outright. At $495 it costs about the same as 13 months of its own annual plan.

Watch out for: it’s a checkout tool first. You’ll still want page and email tools around it. My ThriveCart review and ThriveCart discount guide cover the lifetime catch.

Which funnel builders have the best AI features?

Every builder here now advertises AI, but the amounts differ a lot by plan. These are the AI allowances printed on each pricing page, checked between October 20 and November 3, 2026:

Builder	AI on the entry plan	What it does
ClickFunnels	1M AI words on Launch, 2M on Scale	AI copy and funnel building inside the editor
Perspective	40 AI credits on Base, 150 on Grow	AI funnel builder, plus an MCP connector to build from Claude
Kartra	30 Kartra AI uses on Essentials, 100 on Starter	AI copy and content inside Kartra
Simvoly	AI assistant on every plan	Help writing pages and content
Systeme.io	MCP connector (help center category)	Lets AI assistants work with your Systeme.io account

Perspective goes furthest: its homepage offers a “Build with Claude” option with a free plan and no card. For most sellers, ClickFunnels’ word allowance is plenty for page copy. If AI is the deciding factor, run the free trials and test each one on the same funnel.

Which funnel builder should you pick?

Pick the builder that matches what you’re selling and how much you can spend:

• Selling a digital product with upsells: ClickFunnels.
• Starting with no budget: Systeme.io free.
• Running client accounts: GoHighLevel.
• Getting leads from phone traffic: Perspective.
• Selling courses with email and SMS in one tool: Kartra Starter.
• Need a website and store too: Simvoly.
• Hate monthly fees: ThriveCart lifetime.

Is a drag-and-drop funnel builder enough?

Yes. Every builder here is drag-and-drop, and none needs code for standard funnels. The differences show up when you need custom code or full design control. ClickFunnels’ Scale plan adds a custom code editor, and Perspective restricts styling the most.

Key takeaways

• ClickFunnels is the best all-round sales funnel builder for product sellers, from $97 a month.
• Systeme.io is the best free option, with 3 funnels and 2,000 contacts.
• Kartra’s $59 plan takes 5% of sales, so its real entry price is $119.
• Simvoly’s $12 plan has no funnels; funnels start at $29 a month yearly.
• ThriveCart is the only one you can buy outright, at $495.

Sales funnel builder FAQ

What is the best sales funnel builder in 2026?

The best sales funnel builder in 2026 for most product sellers is ClickFunnels, from $97 a month, because checkouts, order bumps and one-click upsells are its core. Systeme.io is the best free option, with 3 funnels and 2,000 contacts on its free plan.

What is the cheapest sales funnel builder?

Systeme.io is the cheapest, with a free plan that includes 3 sales funnels, 2,000 contacts, 1 course and unlimited email sends. Its paid plans start at $17 a month. Simvoly’s funnels start at $29 a month billed yearly.

Is there a free funnel builder?

Yes. Systeme.io has a free plan with no credit card and no time limit. GoHighLevel, Perspective, Kartra and Simvoly offer 14-day free trials, ThriveCart offers 30 days, and ClickFunnels offers a free trial too.

What is the best funnel builder for agencies?

GoHighLevel is the best funnel builder for agencies, with unlimited client sub-accounts on its $297 Unlimited plan and SaaS mode on the $497 plan. ClickFunnels also sells an agency account with 25 client workspaces, but only inside its One Comma Club Challenge, which last ran October 26 to 30, 2026.

Do I need coding skills to use a funnel builder?

No. All seven builders on this list use drag-and-drop editors and templates, so standard funnels need no code. Custom code is optional, and some plans add a code editor for it.

Related Reading

• ClickFunnels review
• Best ClickFunnels alternatives
• Systeme.io review
• Perspective Funnels review
• ClickFunnels discount guide